How did Roots and The Cosby Show challenge previous sterotypical representations of black people in TV dramas?
Roots confounded the TV industry's prior expectations, with up to 140 million viewers for all or part of it, and over 100 million for the second series. For the first time on U.S. television some of the realities of slavery--brutality, rape, enforced de-culturation--were confronted over a protracted period, and through individual characters with whom, as they fought to escape or survive, the audience could identify. Against this historic first was the individualistic focus on screenwriter Alex Haley's determined family, presented as "immigrant-times-ten" fighting an exceptionally painful way over its generations toward the American Dream myth of all U.S. immigrants. Against it too, was the emphasis on the centuries and decades before the 1970s, which the ahistorical vector in U.S. culture easily cushions from application to the often devastating here and now. Nonetheless, it was a signal achievement.
The Cosby Show (1984-92) was the next milestone. Again defeating industry expectations, the series scored exceptionally high continuing ratings right across the nation. The show attracted a certain volume of hostile comment, some of it smugly supercilious. The fact it was popular with white audiences in the South, and in South Africa, was a favorite quick shot to try to debunk it. Some critics claimed it fed the mirage that racial injustice could be overcome through individual economic advance, others that it primly fostered Reaganite conservative family values. Both were indeed easily possible readings of the show within contemporary U.S. culture. Yet critics often seemed to think a TV text could actually present a single monolithic meaningfulness or set up a firewall against inappropriate readings.
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